In a short sequence posted on YouTube from the famous 1976 Death in the West, Helmut Wakeham (VP research and Development of Philip Morris) compares smoking to eating apple sauce.
It is public relations efforts like this that give PR a bad name. And, it is part of the reason Florida residents have been given the opportunity to bring individual claims against the tobacco companies for injuries or deaths caused by smoking.
Anyone who believes there is a basis to file a claim for injury or death should immediately contact a law firm handling these claims. The Statute of Limitations will run in 2007.