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America’s doctors have decided to put a stop to new drug mania, the immediate huge demand for new drugs by consumers who have been blitzed by multi-million dollar ad campaigns. I salute the medical profession for its determination to restore sanity to the use of prescription drugs.

Doctors group calls for limits on drug advertising

The largest U.S. physicians’ group on Wednesday called for moratoriums on consumer advertising promoting new drugs and medical devices until the products have shown they work and are safe.

In a new policy, the American Medical Association urged the U.S. Food and Drug Administration to require manufacturers to wait for an unspecified period after a drug or device obtains regulatory approval before launching direct-to-consumer advertising in print, on television, or elsewhere.

The doctors’ group had considered a years-long moratorium, but decided to let the FDA set the time span, which could depend on whether the drug or device breaks new ground.

Physicians have complained about patients who demand inappropriate drugs after being persuaded by a drug company’s advertisement. Drug makers have said the ads educate the public and only advise patients to ask their doctors.

America’s doctors have decided to put a stop to new drug mania, the immediate huge demand for new drugs by consumers who have been blitzed by multi-million dollar ad campaigns. I salute the medical profession for its determination to restore sanity to the use of prescription drugs.

Doctors group calls for limits on drug advertising

The largest U.S. physicians’ group on Wednesday called for moratoriums on consumer advertising promoting new drugs and medical devices until the products have shown they work and are safe.

In a new policy, the American Medical Association urged the U.S. Food and Drug Administration to require manufacturers to wait for an unspecified period after a drug or device obtains regulatory approval before launching direct-to-consumer advertising in print, on television, or elsewhere.

The doctors’ group had considered a years-long moratorium, but decided to let the FDA set the time span, which could depend on whether the drug or device breaks new ground.

Physicians have complained about patients who demand inappropriate drugs after being persuaded by a drug company’s advertisement. Drug makers have said the ads educate the public and only advise patients to ask their doctors.

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