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Bob Carroll
Bob Carroll
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Anti-Smoking Ads May Increase Smoking

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An old friend, Shirl Kennedy, is the editor of Docuticker.com. She is also the reference librarian at MacDill Air Force Base in Tampa, FL. I do not know how she gets the time to do all that she does, but I am thankful that she continues to do it all.

One of her latest posts alerts us to the unexpected impact of certain anti-smoking ads. Or, could it be the ads are having exactly the impact the tobacco industry hoped they would have?

Effect of Televised, Tobacco Company-Funded Smoking Prevention Advertising on Youth Smoking-Related Beliefs, Intentions, and Behavior

From press release: “Televised ads sponsored by tobacco companies and targeted at youth do not change teen smoking outcomes, according to a study published online today by the American Journal of Public Health. Results from the study also show that tobacco industry-sponsored prevention ads intended for parents may have harmful effects on older youth, lowering youth perceptions about the danger of smoking and increasing their likelihood of smoking.”